Tips for Using QR Codes on Product Packaging

Make It Easy to Scan

• High contrast and space: Use dark codes on a light background with enough padding so cameras don’t struggle.
• Flat placement: Curves or bumps can distort the code. Aim for a flat spot on the box, jar, or label.
• Test in real conditions: Scan your packaging under store lighting and with different phone cameras before committing to a print run.

Offer Real Value

Provide instructions, tutorials, or a special discount. Give customers a reason to scan beyond curiosity.

For example, a beverage brand might link to mixology videos or recipe ideas. A quick “Scan for serving tips” prompt encourages interaction long after purchase.

Use Dynamic Codes

Dynamic QR codes from QRown let you update the destination without reprinting packaging. You can also track how often the code is scanned.

When launching seasonal campaigns, simply edit the link to point to a new landing page or promotion. The printed code stays the same, saving production costs.

Choose the Right Placement

Place the code where it won’t be folded or hidden. Front-facing spots or the back panel near product details work well. Test different areas to see what customers notice first.

Add Storytelling Elements

Link your QR code to a short video about how the product is made or sourced. Customers love learning the story behind what they buy, and video keeps them engaged longer.

Case Study: Local Soap Brand

A boutique soap company placed QR codes on its boxes that linked to a 30-second video of the soap-making process. Shoppers scanned out of curiosity and often shared the video on social media, boosting sales by 20% in a single season.

Track and Adjust

Use QRown analytics to see which products get the most scans. If one scent or size performs better, replicate that placement or promotional message on future packaging runs.

Maintenance Tips

• Keep print quality high—smudged codes don’t scan.
• Revisit older packaging periodically to ensure the links still work.
• Update landing pages with fresh content to encourage repeat scans.

Offer Freebies or Bonus Content

Give customers a reason to scan right away with a free digital download, discount code, or loyalty program sign-up. People love surprises, and these small bonuses build goodwill.

Create a Feedback Loop

Link the QR code to a short survey or review form. Use responses to improve your products and show customers you value their input.

Examples by Industry

• Food & Beverage: Share recipes, pairing suggestions, or sourcing information.
• Health & Beauty: Offer how-to videos and discount codes for future purchases.
• Electronics: Link to setup guides, troubleshooting tips, or warranty registration pages.

Checklist Before You Print

• Confirm the link works on all major phone types.
• Verify the code size is large enough for quick scanning.
• Proof the surrounding text for typos and clarity.

Wrapping Up

QR codes on packaging are a small addition that can deliver big results. They keep customers engaged and drive traffic back to your online channels.

Experiment with placements, track the scans, and refine your approach until you find what resonates best with your audience.

Encourage Sharing

Invite customers to share photos or reviews on social media by linking to your profile. This helps build word of mouth and brand loyalty.

Include a short hashtag near the code so buyers know how to tag their posts. Offer a small incentive, like a monthly giveaway, to motivate participation.

Enhance the Unboxing Experience

Add a QR code inside the package that links to setup instructions or a thank-you video. It’s a personal touch that makes buyers feel appreciated.

For subscription boxes, use unique codes each month so you can track engagement and tailor future shipments.

Optimize for Mobile

Assume people will scan your code on their phones. Make sure the landing page is mobile-friendly with clear buttons and minimal text.

Test the entire experience—from scan to conversion—on different devices to catch any issues before you print thousands of labels.

QR codes on packaging bridge the gap between a one-time purchase and an ongoing relationship. Give customers a reason to scan, and they’ll keep coming back for more.

Start small by adding a single code to your best-selling item. Measure the scans, tweak your message, and expand the strategy across your entire product line.

As with any marketing tactic, keep testing new approaches and refining your content.

When done well, a tiny square on your packaging can build loyalty long after the initial sale.

Keep an eye on your analytics dashboard and iterate as you learn what customers respond to.

Soon you'll have a packaging strategy that not only informs but delights.

Keep refining, and let your customers guide the way.

Happy scanning!